Neeley – The Language of Global Success
Book page: neeley-language-global-success
From: Quotes batch 15
Concept
“Global English (lingua franca) is a corporate tool used to decouple communication from specific national identities.” (p. 12)
Behavior
“Adopting a new corporate language changes the power dynamics of behavior, favoring those who can navigate the new linguistic hierarchy.” (p. 58)
Game Theory
“In a multinational firm, the decision to speak the ‘official’ language is a strategic move to gain visibility and influence.” (p. 94)
Cognition
“Thinking in a second language forces a cognitive delay that can lead to more deliberate, less emotional decision-making.” (p. 147)
Memory
“Employees often struggle with ‘knowledge loss’ because they cannot find the right words to store complex ideas in a non-native tongue.” (p. 182)