Kahneman — “If you care about being thought credible and…”
Source: Thinking, Fast and Slow — Daniel Kahneman
Book page: kahneman-thinking-fast-and-slow
From: Daniel Kahneman — Quotes
If you care about being thought credible and intelligent, do not use complex language where simpler language will do. My Princeton colleague Danny Oppenheimer refuted a myth prevalent among undergraduates about the vocabulary that professors find most impressive. In an article titled “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly,” he showed that couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility.