Kahneman — “The psychologist, Paul Rozin, an expert on disgust…”

Source: Thinking, Fast and Slow — Daniel Kahneman

Book page: kahneman-thinking-fast-and-slow

From: Daniel Kahneman — Quotes

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The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.