Kahneman — “A reliable way to make people believe in…”

Source: Thinking, Fast and Slow — Daniel Kahneman

Book page: kahneman-thinking-fast-and-slow

From: Daniel Kahneman — Quotes

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A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.